Comment avoir des Abonnés sur TikTok ?

How to have subscribers on Tiktok?

11 Effective tips do you want to increase the number of subscribers on your Tiktok account, whether personal or professional? Discover below 10 tips that turned out to be particularly effective in 2022!

No need to repeat how much Tiktok is booming at the moment, and that is not just a young audience! Whether you are a company or a community manager, if you want to make the most of this social network focused on short videos, and if you want to get more subscribers on your Tiktok account thanks to simple but achievable advice, this article should Arouse your interest!
Pierce Tiktok
Why invest time on Tiktok to get more subscribers? Here are some statistics on Tiktok that should convince you, if it is not already done:
  • Tiktok now has more than 1.2 billion active users per month outside China.
  • In France, 14.9 million French used Tiktok every month in July 2020, imagine what it represents today ...
  • The Tiktok app has been downloaded more than two billion times worldwide.
  • Tiktok recorded an 80 % increase in downloads in the first two quarters of 2020 (615 million) compared to the first and second quarters of 2019 (343 million).
  • In June 2020, Tiktok broke records by exceeding the quarter with 25 million downloads in the United States.
  • 13 % of the population aged 13 and over uses Tiktok each month.
  • 46 % of Tiktok users are women (54 % are men).
  • The United States has 59 % of Tiktok's main influencers.
  • Only 6 % of $ 90.7 million in Tiktok revenues come from the United States.
  • 83 % of Tiktok users have published at least one video.
  • An active user opens the Tiktok application on average eight times a day.
  • Currently, Tiktok advertisements are available in the following countries: United States, Australia, United Kingdom, France, Spain, Italy, Korea, Russia, Japan, Thailand, Malaysia, Vietnam, Indonesia, Egypt, Turkey, Saudi Arabia, Emirates United Arab, Israel and Singapore.
  • The minimum budget for a Tiktok advertising campaign is $ 50 and $ 20 for an ad group.

Understanding the functioning of Tiktok algorithm to get more Facebook, Instagram, LinkedIn and YouTube followers each have their own algorithms. Tiktok is no exception.

If you aspire to succeed on Tiktok and even to become an influencer on the platform, it is imperative to understand the functioning of the application as well as its algorithm, which manages the broadcast of videos.

Here are the basic principles of Tiktok algorithm:

  1. When a video is downloaded and put online on the application, Tiktok initially presents it randomly at 100 to 500 users, among popular videos. These users can be existing subscribers, but also other people likely to appreciate the video according to their behavior with previously viewed videos. To determine who to show this new video, the social network assesses which users are more likely to engage with the video.
  2. The algorithm then measures the actual duration of video viewing, as well as the number of likes, comments, sharing and downloads that she receives. Once the video has been viewed, the Tiktok algorithm assesses how many people follow the creator or use the sound of the video to create their own content.
  3. Then, the algorithm uses the engagement velocity to allocate a visibility score to video. If the video obtains approximately 20 % additional likes in a single day, or if the completion rate (the percentage of the viewed video) exceeds 60 %, then it will be recommended to a larger number of users, thus appearing on the "For you" page in front of other potential subscribers. On the other hand, if the commitment is low, the video will be shown to a limited number of users, thus limiting its organic scope.

In addition to these three key points which summarize the main operation of the algorithm, Tiktok also takes into account the following elements to determine the types of videos that its users wish to see:
  • The type of device used by the user, his linguistic preference and the negative reactions he has been able to express with regard to a video.
  • The location of users compared to the creator of the video.
  • Songs, hashtags and video legends. The algorithm analyzes these elements to categorize the videos and recommend those that are similar. This is why your "for you" page can contain videos created with the same sounds as those that you previously viewed.
Note: It is important to emphasize that if you already have a large number of subscribers on Tiktok, your video can always get many views and generate new subscribers, regardless of other aforementioned criteria.

Our 10 best tips to get more subscribers on Tiktok and increase your notoriety (with a little work)

More views of your videos mean more subscribers, this is the fundamental principle of Tiktok.

The more your video gets views, the more likely it is to appear on the "for you" page of Tiktok users, which increases your chances of obtaining new subscribers on your account.
Here are our 10 free tips to get as many subscribers as possible on Tiktok.

If you dream of a surge of your Tiktok subscribers in an instant, Celiaigency presents itself as the ultimate solution! Discover an infallible way to obtain authentic and passionate Tiktok subscribers. Look no further, the answer to your needs is here.

2- Customize and optimize your profile photo

Tiktok videos are sometimes raw and authentic. Therefore, make sure your profile photo is consistent with the content you publish.
If you share cooking recipes, it should show out in your profile photo. If you are a DIY influencer, do the same.
You are not necessarily obliged to highlight your own photo; This can be an image taken from a right-free image bank or simply the logo of your company if it is well known.

3- Customize and optimize your bio tiktok

Like an Instagram biography, a well -optimized bio tiktok is crucial to converting visitors to subscribers.
To optimize it, we advise you to present the content you share on your Tiktok account and add a few emojis to make your account more attractive. You can also include relevant hashtags related to your account.
You have 80 characters to express yourself, so take advantage of it. You can also redirect visitors to your website, even if the link will not be active. If you are active on Instagram and YouTube, you can also add links to these accounts on your Tiktok.

4- Find your niche and stay focused on it

A niche is simply the field in which you excel.
Of course, you can follow trends like most Tiktok users, creating popular content to get views and subscribers. However, if you want to stand out from other creators and build your own community, it is essential to find your niche and hold it.
Your niche can be anything, but it is highly recommended to choose a niche that you are passionate (if you have the choice). If you work for a company and are responsible for developing its presence on Tiktok, you will have to adapt to the company's niche, but that does not prevent you from finding a unique angle to create content that fascinates you.

5- Publish videos every day, if possible

Even if your first videos do not receive a large audience.
Whether on YouTube, Instagram, a blog or any other social network, if you are starting and you want more views, readers and subscribers, you must publish frequently and regularly. This rule also applies to Tiktok.
If you want your videos to become viral on this platform, the regularity is essential. Remember that when people love your videos, they want to see more. Do not let them wait, because the videos of other creators can quickly divert the attention of your subscribers.

6- Use the hashtags judiciously

The use of hashtags does not guarantee that your video appears on the page "for you" of users. However, according to some marketing experts on Tiktok, publications including at least one of the following hashtags in their legends: #Fyp, #Foryou, #Pourtoi or #Foryoupage, are more likely to be displayed on more pages "For you ".

7- Follow the trends

The "For you" page highlights trendy videos.
Analyze these videos to understand what users are currently looking for on Tiktok. Pay attention and capitalize on these trends.
If ten different videos use the same song, it indicates a trend. You don't need to recreate the same videos, but identify what works in these videos, be creative and create your own original content.

8- Offer something unique to your subscribers

In addition to following trends, strive to create distinctive videos that people have never seen before. This will help you develop the personality of your account and stand out from the competition.

9- Interact with the Tiktok videos you appreciate

Leave comments on other videos to publicize your Tiktok profile and gain visibility, thus attracting potential subscribers.
A good starting point is to engage with influencers' videos in your field. Follow them, share, comment and love their videos, while interacting with their subscribers. This will encourage people to watch your videos and visit your profile.

10- Direct subscribers from other social networks

If you already have an active account on Instagram, Facebook, Linkedin or YouTube with many subscribers, inform them of the creation of your new Tiktok account. You can also do the same on your website or in your newsletter, by redirecting traffic to your Tiktok account. Since they already follow you on other social networks, they will probably be inclined to follow you also on Tiktok.

11- Use advertising on Tiktok

If you want to quickly increase your number of subscribers, consider using Tiktok advertisements. Currently, Tiktok offers five types of ads:
  • In-feed ads: Tiktok videos appear in the user flow, between organic videos.
  • Brand control: these full screen advertisements are displayed when the user opens Tiktok for the first time.
  • TopView: A sponsored profile is displayed when the user opens the Tiktok app. This is a version of the brand's control, transforming into a video announcement in the flow.
  • Brand hashtag: A sponsored hashtag is placed on the "Discover" page. When a user clicks on this hashtag, it is redirected to a Tiktok page with the brand logo, a link to the website, a brief description of the challenge and popular videos using the hashtag.
  • Brand effects: Brands can design their own personalized filters in the application.
To find out more about Tiktok advertising, go here.

Some videos to watch to learn to get more subscribers on Tiktok

All these videos complete the information shared in this article: 

How to get subscribers on Tiktok? Main elements to remember

If you want to succeed on Tiktok, it is essential to maintain your presence on the platform. A larger audience will draw more attention to your brand, thus increasing its notoriety, sales and the creation of lasting relationships with your target audience.

Although some platforms can help you get more subscribers quickly, this will only be temporary. To fully exploit Tiktok, you need real subscribers who are really interested in your brand and what you have to say. To attract subscribers, certain strategies recall those of Youtube.

Identify your target audience

One of the crucial steps to develop your number of subscribers on Tiktok is to identify your target audience. Like other social media platforms, Tiktok brings together users from different demographic data, locations and niches. The content that works well for a group may not be as effective for another. Therefore, it is essential to understand the activities of your target audience on the platform and what it appreciates.

Once you have defined your target audience, create content specifically designed for him. Even if your goal is to get more subscribers, make sure that your content aims to entertain your target audience first in order to establish real connections.

Do not just try to get subscribers for the simple pleasure of having them. The objective is to attract good subscribers, those interested in your brand, your products and services. Having millions of subscribers will not be useful if these subscribers do not engage more with your business.

Tiktok subscribers

The most effective Tiktok content for brands and influencers is both educational and entertaining. Use Tiktok to create engaging and informative content that brings value to your subscribers. It is a great idea to use Tiktok's intelligent content to share information on your products and services that can benefit your audience and simplify their lives.

Follow the trends

Tiktok is largely based on trends, and you can considerably increase your number of subscribers by joining the trends as they develop. However, only follow the trends that are relevant to your target audience.

Tiktok trends can help you differentiate your brand from competition and show the personality of your business.

Use hashtags

Hashtags are popular on most social media platforms because they facilitate the search for relevant content. Using hashtags on Tiktok can help you expand your audience, especially when you use a combination of brand, trends, specific to your business and general.

Promote your videos

Marketing on Tiktok should not be isolated. Integrate Tiktok into a wider digital marketing strategy that includes other platforms such as YouTube, Instagram, Facebook, and even Pinterest or Reddit, depending on where your audience spends online. Share your Tiktok content to these other platforms to attract more subscribers and maximize your visibility.

Take part in challenges

Tiktok offers many challenges. It is recommended to participate in those that correspond to your target audience. In addition to participating in existing challenges, consider creating your own challenges on Tiktok.

Engage with other creators of Tiktok

Remember that Tiktok is a social platform. Interact with other creators using duo and point features to increase your commitment.

Understand your target audience

It is essential to understand who composes your target audience. Knowing their interests and age group will allow you to create content that interests them, thus promoting commitment.

Create quality and original content

Originality is precious among the many similar videos. Highlight your personality, talent or expertise to captivate users and arouse their commitment.

Use the hashtags effectively

Hashtags are a powerful tool to increase the visibility of your content. Use relevant and specific hashtags to attract a committed audience.

Interact with your community

Answer the comments, ask questions in your videos, create surveys. Interaction strengthens commitment and relationship with your audience.

Collaborations and challenges

Take part in popular challenges or collaborate with other creators to expand your audience. Choose partners and challenges relevant to your content.

Analyze and adjust

Use Tiktok's analysis tools to understand what works best and adjust your content strategy accordingly.

Tiktok is a social media application to create, watch and share short videos.

Creators can add special effects, music and filters to their videos, and interact with other users by participating in challenges and creating duo videos.

Monetization on Tiktok is done through partnerships with brands, dissemination of announcements and the creation of sponsored content. Creators can earn money according to their audience and the quality of their content.

Revenues on Tiktok vary depending on the number of subscribers, the quality of the content and other factors, with monthly gains that can go from a few hundred to several thousand euros.

To succeed on Tiktok, it is essential to understand its target audience, to create original and quality content, to effectively use hashtags, to interact with the community, to participate in challenges, and to analyze performance for Adjust your strategy.


FAQ: How to make money on Tiktok?

Can we really earn money with Tiktok?

Absolutely, it is quite possible to generate income thanks to Tiktok. Several monetization methods are available on this very popular social media platform:

  1. Become an influencer By producing captivating content and developing a large audience, which opens up the possibility of being paid for sponsored posts.

  2. Access monetization rights By integrating the network of Tiktok influencers, allowing you to insert advertisements into your videos and earn money thanks to them.

  3. Create a secondary activity By selling associated products or by offering digital services, such as consultations or coaching.

In the end, the ability to generate income on Tiktok depends on your commitment, your dedication to creating quality content, your ability to establish relationships with your audience, as well as your ability to identify business opportunities.

How does the remuneration system on Tiktok work?

Monetization on Tiktok is based on collaboration between content creators and brands. It allows creators to earn money by exploiting their fans base and possibly become influencers. Platform users can take advantage of several remuneration strategies, including sponsored posts, agreements with brands, and advertising revenues.

These methods offer content creators the possibility of extending their scope and expanding their fans base while making financial gains on the platform.

To set up monetization on your Tiktok account, you must be at least 18 years old, have at least 1,000 subscribers, as well as an average of at least 10,000 views by video in the last 30 days. Once these criteria have been validated by Tiktok, users can access the partnership program, which offers them collaboration opportunities with brands in exchange for promotional content.

This represents an excellent way for users to take advantage of their creativity, or even transform Tiktok into a full -time career.

What are the potential gains on Tiktok? How much can a Tiktok content creator earn?

The remuneration varies depending on the number of subscribers you have, the quality of your content, as well as other factors. You can hope to win each month between a few hundred and several thousand euros thanks to Tiktok.

As with any online content creation activity, the key to success lies in patience, constant commitment, and the construction of an audience ready to get involved in your publications and buy products that you offer, that It is yours or those of your sponsors. With perseverance, creativity, and a little luck, everyone can start generating income on Tiktok!

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