Stratégies pour percer sur TikTok et devenir viral en 2023

How to break into Tiktok and become viral in 2023: expert guide


Tiktok has become a must in the world of social networks, offering enormous potential to increase the notoriety of your brand. Becoming a viral on Tiktok is a goal coveted by many companies, and the good news is that Tiktok algorithm is not only based on the number of subscribers to recommend your videos. So everyone has a chance to break into Tiktok.

In this article, we will share infallible advice to help you maximize your chances of becoming viral on Tiktok in 2023 and to reach the right audiences, which will improve the return on investment of your Tiktok campaigns.

  1. Determine your target audience:

Before you start writing the organic of your Tiktok account, it is essential to have a clear vision of your brand image and what you want to share. Identify your niche and determine your target audience. Focus on an area of ​​expertise or a specific center of interest to target a specific community. Knowing your audience will also help you publish your videos at the right time, to use the right hashtags, and to improve the quality of your content according to your expectations.

  1. Choose your content format:

Depending on your target and competitors, determine the most like content to capture your audience. Explore the social network to identify micro-community sharing a common interest with your brand. Develop a unique content format that will make you more visible in the "for you" wire of your subscribers and your target audience.

  1. Create videos that capture attention:

When you create content, make sure that it is specifically suited to your audience. Do not try to please everyone, but rather to your community. Address subjects that can arouse debates and reactions among Tiktok users. To capture attention, favor short videos, use impactful hooks from the first seconds, create curls and add calls to action to encourage interaction.

  1. Surf the Tiktok trends:

Trends are virality catalysts on Tiktok. Be quick to appropriate emerging trends. Adapt them to your brand by adding a unique touch. Then think about the creation of new trends to strengthen your presence on the platform.

  1. Use trendy music and relevant hashtags:

Music is an essential element on Tiktok. Add trendy sounds to your videos to increase their virality potential. Also use the proprietary hashtags to make your content more visible in research and in pages dedicated to trends. However, do not abuse popular hashtags that are not related to your content. Use them in a targeted and relevant way.

  1. Interact with your community:

To develop a faithful audience, interact with your subscribers and users who react to your videos. Answer the comments, like similar videos and participate in the challenges launched by other creators. Commitment with your community is essential to maintain and develop your visibility on Tiktok.

  1. Collaborate with other creators:

Collaboration with other creators is a great way to receive new audiences. Identify creators in your field who have a similar audience and offer them a collaboration. This will allow you to gain visibility and attract new subscribers.

  1. Optimize your profile and analyze the data:

Make sure your profile is attractive and professional. Use a relevant profile photo and write a clear and concise organic. Also use Tiktok's analysis tools to understand the performance of your videos and adjust your strategy accordingly.

And to go even further in your Tiktok strategy, discover the services of Celiaigency. Celiaigency is an agency specializing in promotion on social networks, including Tiktok. Their team of experts can help you develop a personalized growth strategy, optimize your advertising campaigns and increase your visibility on Tiktok. Visit the site to find out more and start your ascent now towards virality on Tiktok.


Becoming viral on Tiktok takes time and efforts, but by following these tips, you can increase your chances of success. Identify your target audience, create captivating content, surf on trends and interact with your community. With persistence and creativity, you can pierce on Tiktok and take off your brand in 2023. Good creation!

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