It is obvious that content creators wish to be remunerated for their hard work. Fill, edit and download videos takes time and efforts, therefore compensation in the form of money is much appreciated. And with regular advertising concerning famous creators like Charli d'Amalio who gain millions of dollars thanks to their Tiktok accounts, many creators hope that their content could also make them millionaires.
Although the threshold of the million dollars is more the exception than the rule, there are still many ways to earn a good amount of money, that Tiktok is a hobby, auxiliary work, or your ticket for a new career.
If you have an increasing number of followers on Tiktok and start asking yourself how you can monetize your new visibility, this article is for you. We will cover the potential for gains in the social media platform, the monetization programs available and how to make money on Tiktok alternatively.
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How much can you be paid on Tiktok?
The answer to "How much Tiktok does it pay?" It is "it depends on many factors". Several factors dictate how much a creator can win, including the number of followers, the levels of engagement, and the monetization features they use. Obviously, the more followers you have, the more you can be paid.
How much Tiktok pays in view?
The leading creators revealed that Tiktok pays between $ 0.02 and $ 0.04 per 1,000 views through the program of the Creator Fund. If you do the calculation, that makes $ 20 at $ 40 for a million views.
Although these figures may seem small, most creators will complement this income with additional income flows, such as advertising revenues, sponsorships, affiliated publications and the sale of their own products.
For example, creator Alex Ojeda invoices $ 20,000 to brands to share a sponsored video with his 8.4 million followers. To reach millions of views and earn money via Tiktok himself, creators must coherently create viral Tiktok videos, which takes time, efforts and a lot of experimentation.
How much money can you earn thanks to the creators' fund?
The Tiktok Creator Fund was launched in 2021 as a means for the platform to pay the creators. Tiktok has put aside $ 300 million for the program and attributes to eligible creators $ 0.20 $ 0.40 for each 1,000 views.
How to join the Tiktok Creator Fund
To join the creators' fund, you must meet these eligibility criteria:
- You must be based in the United Kingdom, the United States, Germany, France, Italy or Spain
- You must be at least 18 years old
- You must have at least 10,000 followers on Tiktok
- You must have obtained at least 100,000 views in the last 30 days
- You must comply with the conditions of use and community directives of Tiktok
- You must use a Tiktok Pro or Creator account
Tiktok predicts that there are tens of thousands of creators in Europe and the United States who meet the criteria and affirms that more than half have already registered on the program.
The platform wishes to "show our appreciation to our brilliant community of creators by rewarding them for their incredible Tiktok videos and their creativity. We want all creators to have the opportunity to earn money by doing what they like and Transform their passion into a means of subsistence. "
Tiktok applies a number of factors to determine the funds that each creator can earn, including "the number of views and the authenticity of these views, and the level of engagement on the content." He says that there is no limit to how much creators can win via the creators' fund. So, if you are ready to invest in time and efforts, you can collect great awards.
Tiktok creativity beta program: how much can creators win?
Tiktok launched its beta creativity program earlier this year in response to complaints concerning the low payments of the creators' fund. The creators were rightly annoyed to receive a few dollars in compensation for content which mainly maintained active Tiktok.
The creativity beta program aims to help creators generate higher income potential, but there is still very little information on what it implies and how much the creators are paid. The only information that Tiktok gives is that the "creativity beta program gives you the potential to gain up to 20 times the amount previously offered by the creative fund."
If we do the calculations, this means that creators can earn between $ 4 and $ 8 for each 1,000 views. It is a clear improvement, but only time will say if it is really the rate that the creators obtain.
The same criteria of the creators' fund are applied to join the creativity beta program, but there are some additional requirements concerning the types of videos that qualify:
"Eligible videos must be high quality original content over a minute." Videos must also reach at least 1,000 views, do not be a Duet or Stitch video, not be a video in photo mode, and cannot be an advertisement, a paid promo, or sponsored content.
To see if you are eligible or to register for the creativity beta program, go to your profile> Menu> Creativity beta program.
4 other ways to monetize your content on Tiktok
While the creators' fund and the creativity beta program both offer a way for creators to be paid directly by Tiktok for their efforts, you will probably need to monetize your account in other ways if you want to win an income decent.
Here are some effective strategies to earn money on Tiktok.
Go live on Tiktok
Livestreams are very popular with Tiktok. Not only do they help you connect with your followers, but you can also win a pundle sum by appearing on Tiktok Live. Spectators can offer you diamonds during your Livestream, which can be exchanged for rooms and then real money.
According to Tiktok, you can get $ 1 for each 100 diamonds you exchange. To be eligible for virtual gifts, you need:
- At least 1,000 followers
- Of videos that pass the safety moderation
- An active account for at least 30 days
- To be at least 18 years old
- Of an account without political links
To see if you are eligible or to register for live gifts, go to your profile> Menu> Center des Créators> Video gifts and activate "On".
Sell goods
You can also transform your ideas, thoughts and videos into Vendable goods. Direct spectators to an online store where they can buy t-shirts, mugs, hats, cards or any number of other products that would interest them.
If you want to group everything in one place, you can use Tiktok Shop, which allows you to share links and sell products directly via the platform.
Many renowned creators create and sell goods to increase their Tiktok income. For example, the canine influencer Tika the Iggy has a link to lines of goods in his linktree.
Create content generated by users (UGC) for brands
Brands often join forces with Tiktok influencers who have an audience they want to reach. Intervening and creating content generated by users (UGC) for brands that correspond to your sector, your values or your interests can be a great way to earn additional income. Surveys even show that 92 % of creators earn most of their income through partnerships with brands.
The Tiktok creators' market really connects the brands with influencers and creates a central place to collaborate.
Nutritionist Emily English often joins forces with healthy food brands like Itsu to promote their products with its many followers.
The amount you can earn via partnerships with brands will depend on your number of followers, your sector and your engagement levels. You can win anything from $ 50 per video up to hundreds of thousands (if you are Kim K), with an average price of $ 212 per publication.
Become an affiliated marketer
Promoting products is a common way for Tiktok creators to earn some additional money. Here's how it works:
- You connect with a brand that has a product that interests your audience (either via the creator market, or by external methods)
- The brand provides you with a unique affiliate code or a link
- You promote the product to your audience with the affiliate code or the link
- Whenever a subscriber buys using your unique code, you get a share of commission
Affiliation commissions vary from brand to brand and can be between 5 % and 25 % of the price of a product. Obviously, the more products you sell, the more money you earn, but it is interesting to negotiate a higher commission rate with the brands with which you work to generate more money.
Tips & Tips to be paid on Tiktok
Ready to start making money with your videos? Here are some ways to improve your chances of gaining a decent share of change on the platform.
Concentrate on the creation of engaging content
The content is at the heart of monetization on Tiktok. You will not get views or sales if your videos are flat or boring. You should always focus on creating engaging content that resonates with your audience (especially if you just start your account).
Try to experiment with short videos that:
- Answer your audience's current questions
- Are funny, humorous or entertaining
- Are part of a trend in a unique way
- Offer value to your spectators
The more unique and engaging your content, the easier it will be to develop an audience and monetize your account.
Take advantage of the Tiktok creators' market
The Tiktok designer market is an excellent place to connect with brands that will pay you to promote their products.
You can share your basic metrics such as the average number of views, the number of followers, the engagement rates and the average sharing rate, as well as the demographics of your audience and your niche so that brands can determine if you are a good candidate. Once your profile is configured, you can start associating with relevant brands and making money.
Always be authentic
Tiktok users can detect an inauthentic account for miles around, especially if each video you post is a barely veiled attempt to earn money. In addition to generating high-quality and engaging Tiktok content, make sure you associate with brands in which you really believe and take the time to examine any sponsorship agreement that presents to you.
Be consistently present
The competition is enormous on Tiktok (there are about 1.1 million creators on the platform), so you need consistency to build an audience that trusts and engages with you. Find out what time to publish to get the best results, find the best hashtags to use, experiment with different types of content and create an easy -to -follow publication calendar.
Mount your Tiktok videos easily with description
The quality of your videos is a key factor to earn money on Tiktok. Although you do not need a quality of production or costly cinematography equipment, your videos must always be engaging and clear.
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